Jahrgänge

• Volume 1.2009
• Volume 2.2010
• Volume 3.2011
• Volume 4.2012
• Volume 5.2013
  • Heft: 1
  • Heft: 2
    • • • Moe, Wendy
        • Schweidel, David
      • Positive, Negative or Not at All?
      • What Drives Consumers to Post (Accurate) Product Reviews?
      • 8-12
      • • [2.4 MB]
    • • • Lautman, Martin
        • Pauwels, Koen
      • Identifying Metrics That Matter
      • What Are the Real Key Performance Indicators (KPIs) That Drive Consumer Behavior?
      • 61
      • • [1.84 MB]
    • • • Nitzan, Irit
        • Libai, Barack
      • If You Go, I Will Follow
      • Social Effects on the Decision to Terminate a Service
      • 61
      • • [1.84 MB]
    • • • Gijsbrechts,, Els
        • Campo, Katia
        • Nisol, Patricia
      • Buying in Multiple Stores
      • Shopping Strategies Beyond Price Promotions and Their Effects on Store Competition
      • 60
      • • [1.83 MB]
    • • Adding Bricks to Clicks
      • On the Role of Physical Stores in a World of Online Shopping
      • 60
      • • [1.83 MB]
    • • Brand Communication with Branded Smartphone Apps
      • First Insights on Possibilities and Limits
      • 59
      • • [1.84 MB]
    • • • Aral, Sinan
        • Walker, Dylan
      • Designing Viral Product Features for Broader Reach
      • 59
      • • [1.84 MB]
    • • • Tirunillai, Seshadri
        • Tellis, Gerard
      • User-Generated Content and Stock Performance
      • Does Online Chatter Matter?
      • 58
      • • [1.83 MB]
    • • • Moe, Wendy
        • Schweidel, David
      • Positive, Negative or Not at All?
      • What Drives Consumers to Post (Accurate) Product Reviews?
      • 58
      • • [1.83 MB]
    • • Branded Apps – Worth the Effort?
      • 53-57
      • • [3.89 MB]
    • • • Lautman, Martin
        • Pauwels, Koen
      • Identifying Metrics That Matter
      • What Are the Real Key Performance Indicators (KPIs) That Drive Consumer Behavior?
      • 46-52
      • • [3.24 MB]
    • • • Nitzan, Irit
        • Libai, Barak
      • If You Go, I Will Follow
      • Social Effects on the Decision to Terminate a Service
      • 40-45
      • • [1.67 MB]
    • • • Diller, Hermann
      • Editorial
      • 4-5
      • • [1.92 MB]
    • • • Gijsbrechts, Els
        • Campo, Katia
        • Nisol, Patricia
      • Buying in Multiple Stores
      • Shopping Strategies Beyond Price Promotions and Their Effects on Store Competition
      • 34-39
      • • [3.28 MB]
    • • • Avery, Jill
        • Steenburgh, Thomas
        • Deighton, John
      • Adding Bricks to Clicks
      • On the Role of Physical Stores in a World of Online Shopping
      • 28-33
      • • [2.27 MB]
    • • Brand Communication with Branded Smartphone Apps
      • First Insights on Possibilities and Limits
      • 24-27
      • • [2.36 MB]
    • • • Aral, Sinan
        • Walker, Dylan
      • Designing Viral Product Features for Broader Reach
      • 18-23
      • • [1.8 MB]
    • • • Tirunillai, Seshadri
        • Tellis, Gerard
      • User-Generated Content and Stock Performance
      • Does Online Chatter Matter?
      • 13-17
      • • [3.31 MB]