Jahrgänge

• Volume 1.2009
• Volume 2.2010
• Volume 3.2011
• Volume 4.2012
• Volume 5.2013
  • Heft: 1
    • • • Schmitt, Philipp
        • Skiera,Bernd
        • Van den Bulte, Christophe
      • Do Referral Programs Increase Profits?
      • 8-11
      • • [672.45 KB]
    • • • Diller, Hermann
      • Editorial
      • 7
      • • [83.22 KB]
    • • • Ramanthan, Suresh
        • Dhar, Sanjay
      • Buy One, Get One Free
      • How Framing Sales Promotions Affects the Whole Shopping Basket
      • 61
      • • [55.56 KB]
    • • • Fu, Frank K.
        • Richards, Keith
        • Hughes, Douglas
      • Motivating Salespeople to Sell New Products
      • What Makes Them Try Harder to Spur on Sales?
      • 61
      • • [55.56 KB]
    • • • Landwehr, Jan
        • Labroo, Aparna
        • Herrmann, Andreas
      • Gut Liking for the Ordinary
      • How Product Design Features Help Predict Car Sales
      • 60
      • • [45.58 KB]
    • • • Heath, Timothy
        • DelVecchio, Devon
        • McCarthy, Michael
      • Line Extension Asymmetry
      • Higher Quality Brand Extensions Help, Lower Quality Extensions Do Only a Little Harm
      • 60
      • • [45.58 KB]
    • • • Sood, Ashish
        • Tellis, Gerard
      • Demystifying Disruption
      • On the Hazard of Being Replaced by a New Technology
      • 59
      • • [54.88 KB]
    • • • Berger, Jonah
        • Milkman, Katherine
      • Emotion and Virality
      • What Makes Online Content go Viral?
      • 59
      • • [54.88 KB]
    • • • Adjei, Mavis
        • Noble, Stephanie
        • Noble, Charles
      • What’s Your Experience With…?
      • C2C Communication Helps Sell Your Products
      • 58
      • • [45.73 KB]
    • • • Schmitt, Philipp
        • Van den Bulte, Christophe
      • Do Referral Programs Increase Profits?
      • Skiera, Bernd
      • 58
      • • [45.73 KB]
    • • • Alvarez, José
        • Schwenk, Volkmar
      • How Sales Promotions Change Over Time
      • Mir Forum
      • 53-57
      • • [386.75 KB]
    • • Buy One, Get One Free
      • How Framing Sales Promotions Affects the Whole Shopping Basket
      • 49-52
      • • [181.25 KB]
    • • Motivating Salespeople to Sell New Products
      • What Makes Them Try Harder to Spur on Sales?
      • 44-48
      • • [2.94 MB]
    • • • Landwehr, Jan
        • Labroo, Aparna
        • Herrmann, Andreas
      • Gut Liking for the Ordinary
      • How Product Design Features Help Predict Car Sales
      • 38-43
      • • [3.74 MB]
    • • • Heath, Timothy
        • DelVecchio, Devon
        • McCarthy, Michael
      • Line Extension Asymmetry
      • Higher Quality Line Extensions Help, Lower Quality Extensions Do Only a Little Harm
      • 31-37
      • • [2.5 MB]
    • • • Sood, Ashish
        • Tellis, Gerard
      • Demystifying Disruption
      • On the Hazard of Being Replaced by New Technology
      • 24-30
      • • [791.63 KB]
    • • • Berger, Jonah
        • Milkman, Katherine
      • Emotion and Virality
      • What Makes Online Content Go Viral?
      • 18-23
      • • [912.88 KB]
    • • • Adjei, Mavis
        • Noble, Stephanie
        • Noble, Charles
      • What’s Your Experience With … ?
      • C2C Communication Helps Sell Your Products
      • 12-17
      • • [1.5 MB]
  • Heft: 2