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Jahrgänge

  • Volume 1.2009
  • Volume 2.2010
  • Volume 3.2011
  • Volume 4.2012
  • Volume 5.2013
    • Heft: 1
    • Heft: 2
          • Moe, Wendy
          • Schweidel, David
        • Positive, Negative or Not at All?
        • What Drives Consumers to Post (Accurate) Product Reviews?
        • 8-12
          • Lautman, Martin
          • Pauwels, Koen
        • Identifying Metrics That Matter
        • What Are the Real Key Performance Indicators (KPIs) That Drive Consumer Behavior?
        • 61
          • Nitzan, Irit
          • Libai, Barack
        • If You Go, I Will Follow
        • Social Effects on the Decision to Terminate a Service
        • 61
          • Gijsbrechts,, Els
          • Campo, Katia
          • Nisol, Patricia
        • Buying in Multiple Stores
        • Shopping Strategies Beyond Price Promotions and Their Effects on Store Competition
        • 60
        • Adding Bricks to Clicks
        • On the Role of Physical Stores in a World of Online Shopping
        • 60
        • Brand Communication with Branded Smartphone Apps
        • First Insights on Possibilities and Limits
        • 59
          • Aral, Sinan
          • Walker, Dylan
        • Designing Viral Product Features for Broader Reach
        • 59
          • Tirunillai, Seshadri
          • Tellis, Gerard
        • User-Generated Content and Stock Performance
        • Does Online Chatter Matter?
        • 58
          • Moe, Wendy
          • Schweidel, David
        • Positive, Negative or Not at All?
        • What Drives Consumers to Post (Accurate) Product Reviews?
        • 58
          • Lautman, Martin
          • Pauwels, Koen
        • Identifying Metrics That Matter
        • What Are the Real Key Performance Indicators (KPIs) That Drive Consumer Behavior?
        • 46-52
          • Nitzan, Irit
          • Libai, Barak
        • If You Go, I Will Follow
        • Social Effects on the Decision to Terminate a Service
        • 40-45
          • Gijsbrechts, Els
          • Campo, Katia
          • Nisol, Patricia
        • Buying in Multiple Stores
        • Shopping Strategies Beyond Price Promotions and Their Effects on Store Competition
        • 34-39
          • Avery, Jill
          • Steenburgh, Thomas
          • Deighton, John
        • Adding Bricks to Clicks
        • On the Role of Physical Stores in a World of Online Shopping
        • 28-33
        • Brand Communication with Branded Smartphone Apps
        • First Insights on Possibilities and Limits
        • 24-27
          • Aral, Sinan
          • Walker, Dylan
        • Designing Viral Product Features for Broader Reach
        • 18-23
          • Tirunillai, Seshadri
          • Tellis, Gerard
        • User-Generated Content and Stock Performance
        • Does Online Chatter Matter?
        • 13-17